Texas is the only state where the electric grid is entirely deregulated at the state level. Which means Reliant, the largest electricity company in Texas, must compete in the marketplace. So we decided to give this corporate power company a personality and customers a reason to believe.

Reliant: If it’s working, it’s Reliant.

*Judges’ Choice Atlanta ADDY 2021
*Silver Atlanta ADDY 2021

*Silver Creative Circus Student Show 2021
*Featured on Ads of the World 2021

Art Eddie Garcia
Copy Cameron Higginbotham