Crocs: House of Crôc
PR, Brand Activation
*Bronze Creative Circus Student Show 2021
Crocs get a lot of hate.
Luckily, fashion is subjective. Taste is not.
That’s why Crocs is going to do everything in their power to become high fashion.
OOH placed across Paris during Fashion Week
HAUTE COUTURE FASHION HAS VERY SPECIFIC RULES FOR QUALIFICATION.
“No brand, no matter their prestige, can circumvent the guidelines first put in place back in 1945.”
1. Design made-to-order for private clients
Exclusive “high-end” influencer packages
Exclusive “high-end” press
2. Have an atelier (studio) in Paris with at least 15 people
ATELIER CRÔC
We will open a mixed-use space in Paris with a CRÔC storefront and a fashion studio in the back.
Fashion Designers
Crocs high-end label CRÔC taps Carol Lim and
Humberto Leon of Opening Ceremony, former KENZO, as co-creative director. The duo is well known for “toeing the line between indie irony and outright absurdity.”
4. And present a collection with fifty original designs to the public twice a year.
Paris Fashion Week Runway Show
FW21 / SS22 Events
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FW21 / SS22 Events
Art Eddie Garcia
Copy Cameron Higginbotham
