Crocs: Get It?

Crocs: House of Crôc
PR, Brand Activation

Crocs get a lot of hate.
Luckily, fashion is subjective. Taste is not.

That’s why Crocs is going to do everything in their power to become high fashion.

Open letter to the French government’s Chambre Syndicale de la Haute Couture (the people that decide who is and isn’t high fashion) in the Vogue September Issue.





OOH placed across Paris during Fashion Week
 






HAUTE COUTURE FASHION HAS VERY SPECIFIC RULES FOR QUALIFICATION.
“No brand, no matter their prestige, can circumvent the guidelines first put in place back in 1945.”





1. Design made-to-order for private clients


Exclusive “high-end” influencer packages

Exclusive “high-end” press




2. Have an atelier (studio) in Paris with at least 15 people


ATELIER CRÔC
We will open a mixed-use space in Paris with a CRÔC storefront and a fashion studio in the back.



3. Have at least 20 full-time technical people at the atelier



Fashion Designers
Crocs high-end label CRÔC taps Carol Lim and Humberto Leon of Opening Ceremony, former KENZO, as co-creative director.

The duo is well known for “toeing the line between indie irony and outright absurdity.” 


4. And present a collection with fifty original designs to the public twice a year.


Paris Fashion Week Runway Show
FW21 / SS22 Events




Art Eddie Garcia 
Copy Cameron Higginbotham