When the captain and franchise legend of the Boston Bruins gets shockingly traded the weekend before his new beer drops, you embrace the timing and release it as a tribute.


SAMUEL ADAMS:
BRAD MARCHAND(Y)


*VICE
*Reddit
*The Boston Globe
*Boston.com
*Zolak & Bertrand Podcast
*What Chaos! Hockey Podcast




Agency Goodby, Silverstein & Partners
CD
Anthony DiMichele, Brett Beaty, AJ Warren
Art
Grant Tolson
Copy Cameron Higginbotham
Dir Mark Colucci