Levi’s 550: Change Your Pace
Integrated Campaign

Levi’s was built on a foundation of hard work, but hard work doesn’t look the same today as it did in 1853.

Not even a little bit.


OOH





Levis.com Landing Page

#550stateofmind

Your 550’s could score you an opportunity for Levi’s to help you make the most of your PTO so you can enjoy it the way you wish you could.


If you’re chosen, we’ll feature your experience and what #550stateofmind means to you on our social.




Art Nikki Vandervelde
Copy Cameron Higginbotham
Photo Bennett Sandefur